Hello! How ayu?
I’m Ayu, a creator with a background in design and engineering. Check out some of my projects…
Ayu Koene
INFO
Amsterdam | 23 01 2001 | NL | ENG
EXPERIENCE
BSc Mechanical Engineering | MSc Digital Design | Branding | Strategy | Startups | Business for good | B Corp | Designer +
INTERESTS
Digital Physical Design R&D | STEM | Design & Architecture | Communication & Behaviour | Sports & Nutrition
Q4 2024 | MSc Digital Design
Stroll - Emerging Interaction
Stroll is an attempt to take away some screen dependency, reducing daily tech immersion. The project uses calm tech principles while embedding gen-AI. By offering screen-free navigation, this tool serves as a guide to mindful movement.
This conceptual project was developed by Dani Klein, Mehmet Berk Bostancı, and Ayu Koene for MSc Digital Design and exhibited at TH/NGScon 2024.
09 2024
Development of meaningful merchandise with Positron Ventures - supporting startups in their journey to success.
Positron Ventures - Startup Deck
Bold bets on science.
Positron Ventures helps and funds Europe-based scientist-entrepreneurs who are pursuing moonshots for (planetary) health.
09 2024
Rekel Regie - Outfox IT
Brand creation for Rekel Regie, IT-project support by David Vos.
06 2024
The United Edition was co-created through multiple sprints. Production of the new set, evolution video, and product models by me.
23plusone visualizes human values. It’s a scientific tool for individuals, teams and organisations that want to discover what matters and take action for a positive future.
23Plusone - The United Edition
2024 - present
Developing organisational strategy with BR-ND People for Santeon - a cooperative association of 7 top clinical hospitals across the Netherlands.
A democratic way of building brand strategy. Finding answers bit by bit through visual representations, feedback loops, and co-creation sessions.
Santeon - Strategy Development
2017 - present
Making continuous impact at BR-ND People, inhouse & for clients, since 2017.
BR-ND People - Creator
Transforming brands*,
empowering people.
*In gezondheidszorg, energietransitie, natuurbehoud, dierenbescherming, kunst & cultuur, electrisch vervoer, schone technologie, plantaardige levensmiddelen, diversiteit & inclusiviteit, nieuwe ecosystemen voor een gelukkige ervaring van het leven van mensen op aarde.
Creation of on- & offline templates.
Proposition visualisation together with BR-ND People through interviews, brainstorm sessions, and feedback rounds.
Kyden
2023-2024
Research & development of a simulation workshop in which Systems Engineers are asked to build a complex system in the form of a puzzle. With this tool, researchers are able to evaluate decision-making strategies. A prototype was created and eventually tested at ASML. A summary and analysis can be found in the research paper:
BSc graduation project
Design of an Evaluation Tool for Decision-Making Strategies in the High-Tech Industry.
2023-2024 | Mechanical Engineering
2021-2023
Tiny Troubles | Beyond Human Design
Digital art as a force for good. A start-up aiming for regeneration through storytelling - exploring how tech shapes what it means to be humans.
A web3 undertaking co-founded with my family.
3D art by Stefan David von Franquemont.
BLOOM - Holiday Home Concept
Europarcs | Floriade | TU Delft
2021 - Archineering
This project was co-created with Somer Abed. It was part of Archineering TU Delft for client Europarcs and won the Floriade Award 2022.
