Ayu Koene
Hello! How ayu?
I’m Ayu, a creator with a background in design and engineering. Check out some of my projects…
INFO
Amsterdam | 23 01 2001 | NL | ENG
EXPERIENCE
BSc Mechanical Engineering | MSc Digital Design | Entrepreneur | Branding | Strategy | Business for good | B Corp | Multi-media designer - DTP Web Graphic +
INTERESTS
Digital / Physical Design & Development | Engineering | Science | Art | Architecture | Nature | Sports & Nutrition
09 2024
Rekel Regie - Outfox IT
Logo development for Rekel Regie, IT-project support by David Vos.
06 2024
23Plusone - The United Edition
Production of the new set, evolution video, and product models.
23plusone visualizes human values. It’s a tool for individuals, teams and organisations that want to discover what matters and take action for a positive future.
The United Edition - 23plusone card was co-created through multiple sprints.
2024 - present
Santeon - Strategy Development
Facilitating strategy development sessions with BR-ND People for Santeon, a cooperative association of 7 top clinical hospitals across the Netherlands. Finding answers bit by bit through visual representations, constant iterations, feedback loops, and co-creation.
Video production.
Strategy visualisations.
Infographics & posters.
Workshops, assignments, surveys.
2017 - present
BR-ND People - Creator
Assisting BR-ND People with all multi-media tasks, inhouse & for clients, since 2017.
Transforming brands*,
empowering people.
*In gezondheidszorg, energietransitie, natuurbehoud, dierenbescherming, kunst & cultuur, electrisch vervoer, schone technologie, plantaardige levensmiddelen, diversiteit & inclusiviteit, nieuwe ecosystemen voor een gelukkige ervaring van het leven van mensen op aarde.
Creation of on- & offline templates.
Proposition visualisation with BR-ND People through interviews, brainstorm sessions, and feedback rounds.
Kyden
2023-2024
BSc graduation project
Design of an Evaluation Tool for Decision-Making Strategies in the High-Tech Industry.
2023-2024 | Mechanical Engineering
Research & development of a simulation workshop in which Systems Engineers are asked to build a complex system in the form of a puzzle. With this tool, researchers are able to evaluate decision-making strategies. A prototype was created and eventually tested at ASML. A summary and analysis can be found in the research paper:
2021-2023
Tiny Troubles
Digital art as a force for good.
A web3 start-up co-founded with my family.
3D art by Stefan David von Franquemont.
BLOOM - Holiday Home Concept
Europarcs | Floriade | TU Delft
2021 - Archineering
Together with Somer Abed, we won 3rd place for an architectural design concept of holiday homes for Europarcs in collaboration with the Floriade and TU Delft. This fast-prototyping project was part of the minor Archineering in which a hands-on approach to problem-solving was taught.
to be continued…