Hello! How ayu?
I’m Ayu, a creator with a background in design and engineering. Check out some of my projects…
Ayu Koene
INFO
Amsterdam | 23 01 2001 | NL | ENG
EXPERIENCE
BSc Mechanical Engineering | MSc Digital Design | Entrepreneur | Branding | Strategy | Business for good | B Corp | Designer +
INTERESTS
Digital / Physical Design & Development | Engineering | Science | Architecture | Nature | Sports & Nutrition
Q4 2024 | MSc Digital Design
Stroll - Emerging Interaction
Stroll is an attempt to take away some screen dependency, reducing daily tech immersion. The project uses calm tech principles while embedding gen-AI. By offering screen-free navigation, this tool serves as a guide to mindful movement.
The project was developed by Dani Klein, Mehmet Berk Bostancı, and Ayu Koene for MSc Digital Design and displayed at TH/NGScon 2024.
09 2024
Development of meaningful merchandise with Positron Ventures - supporting startups in their journey to success.
Positron Ventures - Startup Deck
Bold bets on science.
Positron Ventures helps and funds Europe-based scientist-entrepreneurs who are pursuing moonshots for (planetary) health.
09 2024
Rekel Regie - Outfox IT
Brand creation for Rekel Regie, IT-project support by David Vos.
06 2024
The United Edition was co-created through multiple sprints. Production of the new set, evolution video, and product models by me.
23plusone visualizes human values. It’s a scientific tool for individuals, teams and organisations that want to discover what matters and take action for a positive future.
23Plusone - The United Edition
2024 - present
Facilitating strategy development sessions with BR-ND People for Santeon, a cooperative association of 7 top clinical hospitals across the Netherlands.
Building brand strategy democratically. Finding answers bit by bit through visual representations, constant iterations, feedback loops, and co-creation sessions.
Santeon - Strategy Development
2017 - present
Making impact at BR-ND People, inhouse & for clients, since 2017.
BR-ND People - Creator
Transforming brands*,
empowering people.
*In gezondheidszorg, energietransitie, natuurbehoud, dierenbescherming, kunst & cultuur, electrisch vervoer, schone technologie, plantaardige levensmiddelen, diversiteit & inclusiviteit, nieuwe ecosystemen voor een gelukkige ervaring van het leven van mensen op aarde.
Creation of on- & offline templates.
Proposition visualisation with BR-ND People through interviews, brainstorm sessions, and feedback rounds.
Kyden
2023-2024
Research & development of a simulation workshop in which Systems Engineers are asked to build a complex system in the form of a puzzle. With this tool, researchers are able to evaluate decision-making strategies. A prototype was created and eventually tested at ASML. A summary and analysis can be found in the research paper:
BSc graduation project
Design of an Evaluation Tool for Decision-Making Strategies in the High-Tech Industry.
2023-2024 | Mechanical Engineering
2021-2023
Tiny Troubles
Digital art as a force for good.
A web3 start-up co-founded with my family.
3D art by Stefan David von Franquemont.
BLOOM - Holiday Home Concept
Europarcs | Floriade | TU Delft
2021 - Archineering
Together with Somer Abed, an architectural holiday home concept was developed for Europarcs in collaboration with the Floriade and TU Delft. This fast-prototyping project was part of the minor Archineering.
